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The Digital Advantage Programme

Richmondshire District Council

  • 11 January 2021
  • Number of views: 13
The Digital Advantage Programme

All sessions are fully-funded and delivered at no cost by regional experts to the qualifying businesses. (Please see qualify notes below)

Places are limited to 8/9 businesses MAX (allocated on a first come, first served basis).  Delegates will need to register on the Digital Advantage programme first and complete and return a project application form in order for us to check eligibility.

For all enquiries, to check that your business is eligible for funding or to book a place, please email:


  • The Digital Advantage project is part-funded by the European Regional Development Fund (ERDF) and CU Services Ltd and is being delivered through CU Scarborough.
  • It is available to starters and established SMEs located in North Yorkshire only (York town centre is excluded).
  • Some industry sectors are not eligible for this funding such as Pension, Insurance, Banking, Farming, Fisheries, some national charities and retailers.  If you are not sure, please check with us before you apply.
  • The webinars are open to clients NEW to the Digital Advantage programme only and not in receipt of a grant, business support or are past attendee to a digital workshop by the above provider in the last 3 years.
  • Delegates will be expected to have some basic knowledge of digital marketing and access to a device (Phone/PC)
  • Qualifying delegates can access up to 12 hours of free learning by selecting and booking their preferred subject(s) from the enclosed list
  • Only one place per business due to the limited number available.
  • Delegates do not need to have Zoom installed as joining details will be sent via a URL that will open in their web browser.

. Presentation Skills 

 How to present with impact and communicate your message authentically online and in person

. The ultimate introduction to building a Digital Marketing Strategy 

 Gain a comprehensive overview of digital marketing, the role it plays as part of your overall strategy,   the different types of activities and tools you can tap into to help promote your products and services

. Understanding, developing and exploiting your website 

 What do customers want to see? What do they need to know? Common mistakes and good practice

. Create beautiful designs with CANVA to attract new customers

 Overview of tools and how to use them

 Importance of branding | Copyright free images Diagnosing common design mistakes |   Elevating your designs with animated stickers & video snippets

. Using Google Tools to help with your Marketing

 Google my Business – Google Analytics – Trends and Keyword planners

. How to engage new and existing customers using email marketing 

 The basics of Mailchimp / Growing your list and how to leverage a lead magnet

 Segmenting your audience to boost your clicks and conversions

. Cyber Security: how to protect your business

 Learn the practical steps you can take to protect your business from cyber security threats

. Creating high-quality video content with just a smartphone – Session 1 of 2

 Extra kit and apps to make your smartphone even more useful | Filming techniques (shot composition, framing   and getting professional-looking results) | Sound and lighting | Planning a video

. Tips and techniques for using video in your business – Session 2 of 2

 Post production and editing | Using video effectively with social media | Live video | Animation | Music

. Using landing pages to grow your business 

 What is a landing page, why have them and in what context, what makes a great landing page,   how to use them as part of a marketing campaign

. How to sell online – with or without a website!

 Getting started on Facebook/Instagram/Third party platform shopping. 

 Selling from your own website: how to get it right from the outset

. How to use blogging to help increase traffic and engagement with your audience

 Learn the importance of blogging and how to get started | Top tips for driving traffic to your blog

. Selling your goods and services on Facebook 

 Real time demonstrations and useful tips to get started

. Social Media and Your Business 

 How to think strategically to reach audiences and generate more traffic

. Selling your goods and services on Instagram 

 Real time demonstrations and useful tips to get started

. Content and Brand in Social Media 

 Brand guidelines – the importance of and how to write yours

 Content and your content planner – trusted sources, types of content, engagement and insights

. The Facebook Clinic (Live Session)

 Your questions and dilemmas about Facebook answered by our digital trainer

. Twitter and LinkedIn for small businesses 

 Introduction, tips and best practice.